ARUP - Committed To The Long Run: Our Story
BRIEF
Create inspirational videos that focus on the corporate and human aspects of the major events for host cities, focusing on the individuals, community, and city.
​
Helping potential Host Cities realise the long term sustainable benefits of hosting major events through Arup’s experience and expertise.
RESPONSE
The brief was to create a series of films to satisfy the above brief, working from the initial creative concept, research & planning, field production & post-production, to the final delivery.
​
Using the Lima 2019 Games as a case study, we wanted to create a concept that quickly communicated the grassroots and broader impact of large scale events to a global audience. Part of this challenge was to tell the stories of the different stakeholders including the host (Lima 2019) and the citizens of Peru, Arup (the client), and the Athletes themselves in both the Pan American and ParaPan American Games. The mission was to show how they worked together as a team to achieve their dream.
​
Not only did we want to demonstrate the tangible impact but also, using fact and sporting metaphor. Illustrating the commitment and sacrifices made by these stakeholders to achieve something genuinely spectacular within an almost impossible timeframe was vital, but ultimately, how knowledge and experience can pass onto the next generation of pioneers: creating a legacy.
It was this demonstration of human endeavour and the strength of the individual and collective character that inspired the campaign slogan “Committed to the Long Run”.
CREDITS
Client > ARUP
Production Company > Hairless Dog Films
Director: Mathew Orzel
Producer: Fergus Miller
Creative Director: Gerardo Ruiz Miñán
Cinematographers: Niels Ahmes, Tobias Deml, Mathew Orzel
Underwater Cinematographer: Daniel Garate
Editor: Gino Moreno
Music and Sound Design: Kevin Pollard
Sound Design and Mix: Timo Säilä
Aerial Cinematography: Niels Ahmes, Tobias Deml, Mathew Orzel, Jack Weisman
Colourist: Tobias Deml
Assistant Director: Fergus Miller
Assistant Producers: Lisset Ariza, Natalia Pena
Gaffer: Diego Barba
Sound Recordist: Bettone Additional Editing: Mathew Orzel
Assistant Editor: Renzo Mas
Animation: Matt Collett
Subtitles: Hiroki Kamada
Additional Camera: Yalfrelys Farreras, Renzo Rivas
Security: Fortuna Security, José Alcantara, Fabian Granara
Transport: Orlando Calvay Merino, Cristobal Noriega, Sergio Ramón Rivas Barraza
Additional Footage: London Olympic Park, Queen Elizabeth Olympic Park
Additional Footage: Lima 2019, OHL Peru
Additional Footage: Lima 2019, Lima 2019
Special Thanks: ARUP family, Ryan Jones, Tori Miller, Maria Gracia Rodriguez Orzel, Sandra Vergara
ARUP Representatives: Chiraag Amarnani, Janki Johri, Nick Merridew, Harry Midwood
​
​